Novak Djokovic's Net Worth: An Inside Look at the Tennis Legend's Wealth

Novak Djokovic is considered one of the greatest tennis players of all time. With 20 Grand Slam singles titles under his belt, Djokovic trails only Rafael Nadal (22) and Roger Federer (20) for the most major championships won by a male player. 

But how much is Djokovic actually worth?

As one of tennis’ “Big Three” over the past two decades, Djokovic has amassed substantial wealth from not only his on-court success but also various endorsement deals and business ventures off the court. 

Djokovic’s Career Earnings

Djokovic turned pro back in 2003. Since then, he has pocketed over $160 million in total career prize money. This includes his 20 Grand Slam singles titles and dozens of ATP Masters 1000 and 500 tournament wins.

Some key highlights:

- He has won over 85 ATP singles titles with prize purses totaling well over $150 million.

- Between 2016-18, Djokovic earned over $50 million in prize money alone as he dominated men’s tennis. 

- In 2021, despite only playing in a handful of tournaments, Djokovic earned $9.5 million on the year.

While tournament winnings account for the bulk of his career income, Djokovic has also earned tens of millions from exhibition matches and tour appearances over the years.

Djokovic’s Endorsements and Sponsorships 

Djokovic also banks millions annually from lucrative endorsement deals and sponsorships.

Some of his biggest and longest-running sponsorships include:

- Lacoste: 

Signed a 10-year endorsement deal in 2017 reportedly worth upwards of $9 million per year.

- Ultimate Software:

 Partnered with the company starting in 2013 in a deal worth over $20 million.

- Peugeot:

 Endorsed the French car company for several years in a contract worth $4-5 million annually.

- ASICS: 

Signed Djokovic in 2022 to wear and promote their tennis gear. Deal details undisclosed.

Djokovic has also had past sponsorship deals with brands like Head, Telekom Srbija, FitLine and Seiko. Combined, analysts estimate Djokovic banks $30-50 million from sponsorships annually.

Djokovic’s Other Business Ventures 

A serial entrepreneur, Djokovic has made - and continues to make - savvy business investments across several industries:

 

- Tennis academies:

 Owns/co-owns several tennis centers across Europe, China, and Dubai.

- Restaurants: 

Invested in several restaurants ranging from vegan to luxury dining.

- Media companies: 

Launched media production company Space and Time to develop his brand across online channels. 

- Supplement line: 

Co-founded health supplement company BiotechUSA which sells products globally.  

- Technology: 

Invested in tech like Israeli water generator company Deep Longevity which is developing AI to study aging.

What is Novak Djokovic's Total Net Worth?

Given Djokovic's immense career earnings plus income from endorsements and businesses, most wealth trackers estimate his total net worth is around $220 million.

At just 35 years old, Djokovic still has several prime years left in his legendary tennis career. He will also likely leverage his platform into new business projects and startup investments as well.

In the years ahead, expect Djokovic’s total net worth to continue rising steadily toward the $250 million+ mark - befitting his status as one of the greatest and wealthiest tennis players ever.